Stuttgart & Co. is a practical men's digest covering Porsches, watches, fragrance, and style. Published weekly at stuttgartco.com — written for the man who takes all four as seriously as his career.
There was no publication that spoke to all of it. The Porsche forums covered cars. The watch sites covered watches. The fragrance communities covered fragrance. The style guides covered style.
None of them spoke to the man who cares about all four — and understood that they belong together. The 993 and the vintage Heuer. The GT3 RS and the Nomos. Creed Aventus and a navy blazer. Le Labo and Rick Owens.
Stuttgart & Co. fixed that. One digest. Five pillars. One audience. Published every week from stuttgartco.com.
Old money and new money are not at war. The man who drives a 993 on Sunday is the same man who owns a GT3 RS on Monday. Heritage and modern coexist in the same garage, on the same wrist, on the same shelf.
We believe in practical advice over aspirational noise. Our buying guides tell you what to look for and what to avoid. Our fragrance reviews tell you what it actually smells like. Our style guides tell you what to wear, not what's trending.
We write for people who are already doing it — and want to do it better.
Every section of Stuttgart & Co. covers one world — but they're all written for the same person.
Buying guides, market watch, model histories, comparisons. Old and new, heritage and modern.
Watches, accessories, leather goods. The objects that belong alongside the car.
Old houses and new. Honest reviews, practical guides, the fragrances worth knowing.
Men's style for the man who dresses with intention. No trends. Only standards.
Driving roads, events, hotels, restaurants. The world from behind the wheel.