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Style

Old money classics and new money edge. Practical wardrobe guides for the man who dresses with the same intention he drives — no trends, only standards.

Old money style
Heritage
The Old Money Wardrobe: What It Actually Means to Dress This Way
Read
Capsule wardrobe
Essential
The Saturday Morning Uniform: What to Wear to Cars & Coffee
Read
New money style
Modern
New Money Style in 2025: The Rules Have Changed
Read

Eight pieces.
Every situation covered.

The capsule wardrobe isn't about minimalism. It's about buying the right eight things so you never have to think again. These are the pieces. Full guide at stuttgartco.com.

Navy blazer
01
Navy Blazer

Unstructured. Wool or linen depending on climate. Wears over everything.

White Oxford
02
White Oxford Shirt

The one that works tucked, untucked, under a jacket, alone. Buy two.

Trousers
03
Wool Trousers

Charcoal grey. Mid-rise, straight leg. Every occasion from client dinner to Concours.

Leather jacket
04
Leather Jacket

Black, unlined, minimal hardware. The piece that makes everything else look more intentional.

From the style archive

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Menswear
Old Money

The Timeless Wardrobe: Pieces That Age Better Than Your Car

Not trends. Not fast fashion. The twelve pieces that work in 2025 and will still work in 2045.

9 min
Read
Modern menswear
New Money

Loro Piana, Rick Owens, Stone Island: The New Money Brand Guide

Quality still wins. The silhouette just changed. Here's what the under-40 Porsche owner actually wears.

8 min
Read
Event dressing
Event Dressing

What to Wear to Every Porsche Event: The Complete Guide

Cars & Coffee, Concours d'Elegance, PCA track day, Rennsport Reunion. Four events, four completely different answers.

10 min
Read
"The best dressed man in the room is never the one who tried the hardest. He's the one who figured it out years ago and stopped thinking about it."

One style note.
Every Friday.

Every week The Stuttgart Edit includes one practical style recommendation — old money or new, always actionable, never trend-chasing. Free. Every Friday.

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